Capture people at the exact moment they are searching to buy.
Beginner to Advanced
Google Ads & Search Marketing
Capture people at the exact moment they are searching to buy.
Career track 01
Digital Marketing Career Track
For people who want to run campaigns, grow brands and get agency or client work.
Jobs this leads to
Digital Marketer · Media Buyer · SEO Executive · Marketing Manager
Why take this course?
1
Search intent converts far better than social interruption — and costs less per sale.
2
Google Ads specialists are scarcer in Bangladesh than Facebook media buyers, so rates are higher.
3
One certified skill lets you serve clients in any country, in any currency.
4
Campaign management is recurring monthly income, not a one-off project.
What you will be able to do
- ✓ Research keywords by commercial intent, not just volume
- ✓ Structure campaigns and ad groups that stay cheap to run
- ✓ Write ad copy and extensions that raise quality score
- ✓ Set up conversion tracking correctly before spending money
- ✓ Read the data and cut waste every week
Full curriculum
11 chapters · 180 lessons- ▶ Introduction to How the Google Ads Auction Works 6m FREE
- 🔒 Why How the Google Ads Auction Works matters in real projects 13m
- 🔒 Core concepts of How the Google Ads Auction Works 20m
- 🔒 Tools and setup for How the Google Ads Auction Works 27m
- 🔒 Step-by-step walkthrough: How the Google Ads Auction Works 12m
- 🔒 Hands-on lab 1 — How the Google Ads Auction Works 19m
- 🔒 Hands-on lab 2 — How the Google Ads Auction Works 26m
- 🔒 Common mistakes in How the Google Ads Auction Works 11m
- 🔒 Best practices and standards 18m
- 🔒 Advanced techniques in How the Google Ads Auction Works 25m
- 🔒 Case study: How the Google Ads Auction Works in industry 10m
- 🔒 Workflow automation for How the Google Ads Auction Works 17m
- 🔒 Checklist and cheat sheet 24m
- 🔒 Troubleshooting and debugging 9m
- 🔒 Live demo session — How the Google Ads Auction Works 16m
- ▶ Introduction to Keyword Research and Match Types 11m FREE
- 🔒 Why Keyword Research and Match Types matters in real projects 18m
- 🔒 Core concepts of Keyword Research and Match Types 25m
- 🔒 Tools and setup for Keyword Research and Match Types 10m
- 🔒 Step-by-step walkthrough: Keyword Research and Match Types 17m
- 🔒 Hands-on lab 1 — Keyword Research and Match Types 24m
- 🔒 Hands-on lab 2 — Keyword Research and Match Types 9m
- 🔒 Common mistakes in Keyword Research and Match Types 16m
- 🔒 Best practices and standards 23m
- 🔒 Advanced techniques in Keyword Research and Match Types 8m
- 🔒 Case study: Keyword Research and Match Types in industry 15m
- 🔒 Workflow automation for Keyword Research and Match Types 22m
- 🔒 Checklist and cheat sheet 7m
- 🔒 Troubleshooting and debugging 14m
- 🔒 Live demo session — Keyword Research and Match Types 21m
- 🔒 Assignment: apply Keyword Research and Match Types 6m
- 🔒 Quiz & knowledge check 13m
- 🔒 Interview questions on Keyword Research and Match Types 20m
- ▶ Introduction to Account and Campaign Structure 16m FREE
- 🔒 Why Account and Campaign Structure matters in real projects 23m
- 🔒 Core concepts of Account and Campaign Structure 8m
- 🔒 Tools and setup for Account and Campaign Structure 15m
- 🔒 Step-by-step walkthrough: Account and Campaign Structure 22m
- 🔒 Hands-on lab 1 — Account and Campaign Structure 7m
- 🔒 Hands-on lab 2 — Account and Campaign Structure 14m
- 🔒 Common mistakes in Account and Campaign Structure 21m
- 🔒 Best practices and standards 6m
- 🔒 Advanced techniques in Account and Campaign Structure 13m
- 🔒 Case study: Account and Campaign Structure in industry 20m
- 🔒 Workflow automation for Account and Campaign Structure 27m
- 🔒 Checklist and cheat sheet 12m
- 🔒 Troubleshooting and debugging 19m
- 🔒 Live demo session — Account and Campaign Structure 26m
- ▶ Introduction to Writing High Quality Score Ads 21m FREE
- 🔒 Why Writing High Quality Score Ads matters in real projects 6m
- 🔒 Core concepts of Writing High Quality Score Ads 13m
- 🔒 Tools and setup for Writing High Quality Score Ads 20m
- 🔒 Step-by-step walkthrough: Writing High Quality Score Ads 27m
- 🔒 Hands-on lab 1 — Writing High Quality Score Ads 12m
- 🔒 Hands-on lab 2 — Writing High Quality Score Ads 19m
- 🔒 Common mistakes in Writing High Quality Score Ads 26m
- 🔒 Best practices and standards 11m
- 🔒 Advanced techniques in Writing High Quality Score Ads 18m
- 🔒 Case study: Writing High Quality Score Ads in industry 25m
- 🔒 Workflow automation for Writing High Quality Score Ads 10m
- 🔒 Checklist and cheat sheet 17m
- 🔒 Troubleshooting and debugging 24m
- 🔒 Live demo session — Writing High Quality Score Ads 9m
- 🔒 Assignment: apply Writing High Quality Score Ads 16m
- 🔒 Quiz & knowledge check 23m
- 🔒 Interview questions on Writing High Quality Score Ads 8m
- ▶ Introduction to Landing Pages That Convert 26m FREE
- 🔒 Why Landing Pages That Convert matters in real projects 11m
- 🔒 Core concepts of Landing Pages That Convert 18m
- 🔒 Tools and setup for Landing Pages That Convert 25m
- 🔒 Step-by-step walkthrough: Landing Pages That Convert 10m
- 🔒 Hands-on lab 1 — Landing Pages That Convert 17m
- 🔒 Hands-on lab 2 — Landing Pages That Convert 24m
- 🔒 Common mistakes in Landing Pages That Convert 9m
- 🔒 Best practices and standards 16m
- 🔒 Advanced techniques in Landing Pages That Convert 23m
- 🔒 Case study: Landing Pages That Convert in industry 8m
- 🔒 Workflow automation for Landing Pages That Convert 15m
- 🔒 Checklist and cheat sheet 22m
- 🔒 Troubleshooting and debugging 7m
- 🔒 Live demo session — Landing Pages That Convert 14m
- ▶ Introduction to Conversion Tracking Setup 9m FREE
- 🔒 Why Conversion Tracking Setup matters in real projects 16m
- 🔒 Core concepts of Conversion Tracking Setup 23m
- 🔒 Tools and setup for Conversion Tracking Setup 8m
- 🔒 Step-by-step walkthrough: Conversion Tracking Setup 15m
- 🔒 Hands-on lab 1 — Conversion Tracking Setup 22m
- 🔒 Hands-on lab 2 — Conversion Tracking Setup 7m
- 🔒 Common mistakes in Conversion Tracking Setup 14m
- 🔒 Best practices and standards 21m
- 🔒 Advanced techniques in Conversion Tracking Setup 6m
- 🔒 Case study: Conversion Tracking Setup in industry 13m
- 🔒 Workflow automation for Conversion Tracking Setup 20m
- 🔒 Checklist and cheat sheet 27m
- 🔒 Troubleshooting and debugging 12m
- 🔒 Live demo session — Conversion Tracking Setup 19m
- 🔒 Assignment: apply Conversion Tracking Setup 26m
- 🔒 Quiz & knowledge check 11m
- 🔒 Interview questions on Conversion Tracking Setup 18m
- ▶ Introduction to Shopping and Performance Max 14m FREE
- 🔒 Why Shopping and Performance Max matters in real projects 21m
- 🔒 Core concepts of Shopping and Performance Max 6m
- 🔒 Tools and setup for Shopping and Performance Max 13m
- 🔒 Step-by-step walkthrough: Shopping and Performance Max 20m
- 🔒 Hands-on lab 1 — Shopping and Performance Max 27m
- 🔒 Hands-on lab 2 — Shopping and Performance Max 12m
- 🔒 Common mistakes in Shopping and Performance Max 19m
- 🔒 Best practices and standards 26m
- 🔒 Advanced techniques in Shopping and Performance Max 11m
- 🔒 Case study: Shopping and Performance Max in industry 18m
- 🔒 Workflow automation for Shopping and Performance Max 25m
- 🔒 Checklist and cheat sheet 10m
- 🔒 Troubleshooting and debugging 17m
- 🔒 Live demo session — Shopping and Performance Max 24m
- ▶ Introduction to YouTube and Display Campaigns 19m FREE
- 🔒 Why YouTube and Display Campaigns matters in real projects 26m
- 🔒 Core concepts of YouTube and Display Campaigns 11m
- 🔒 Tools and setup for YouTube and Display Campaigns 18m
- 🔒 Step-by-step walkthrough: YouTube and Display Campaigns 25m
- 🔒 Hands-on lab 1 — YouTube and Display Campaigns 10m
- 🔒 Hands-on lab 2 — YouTube and Display Campaigns 17m
- 🔒 Common mistakes in YouTube and Display Campaigns 24m
- 🔒 Best practices and standards 9m
- 🔒 Advanced techniques in YouTube and Display Campaigns 16m
- 🔒 Case study: YouTube and Display Campaigns in industry 23m
- 🔒 Workflow automation for YouTube and Display Campaigns 8m
- 🔒 Checklist and cheat sheet 15m
- 🔒 Troubleshooting and debugging 22m
- 🔒 Live demo session — YouTube and Display Campaigns 7m
- 🔒 Assignment: apply YouTube and Display Campaigns 14m
- 🔒 Quiz & knowledge check 21m
- 🔒 Interview questions on YouTube and Display Campaigns 6m
- ▶ Introduction to Bidding Strategies and Budgets 24m FREE
- 🔒 Why Bidding Strategies and Budgets matters in real projects 9m
- 🔒 Core concepts of Bidding Strategies and Budgets 16m
- 🔒 Tools and setup for Bidding Strategies and Budgets 23m
- 🔒 Step-by-step walkthrough: Bidding Strategies and Budgets 8m
- 🔒 Hands-on lab 1 — Bidding Strategies and Budgets 15m
- 🔒 Hands-on lab 2 — Bidding Strategies and Budgets 22m
- 🔒 Common mistakes in Bidding Strategies and Budgets 7m
- 🔒 Best practices and standards 14m
- 🔒 Advanced techniques in Bidding Strategies and Budgets 21m
- 🔒 Case study: Bidding Strategies and Budgets in industry 6m
- 🔒 Workflow automation for Bidding Strategies and Budgets 13m
- 🔒 Checklist and cheat sheet 20m
- 🔒 Troubleshooting and debugging 27m
- 🔒 Live demo session — Bidding Strategies and Budgets 12m
- ▶ Introduction to Weekly Optimisation Routine 7m FREE
- 🔒 Why Weekly Optimisation Routine matters in real projects 14m
- 🔒 Core concepts of Weekly Optimisation Routine 21m
- 🔒 Tools and setup for Weekly Optimisation Routine 6m
- 🔒 Step-by-step walkthrough: Weekly Optimisation Routine 13m
- 🔒 Hands-on lab 1 — Weekly Optimisation Routine 20m
- 🔒 Hands-on lab 2 — Weekly Optimisation Routine 27m
- 🔒 Common mistakes in Weekly Optimisation Routine 12m
- 🔒 Best practices and standards 19m
- 🔒 Advanced techniques in Weekly Optimisation Routine 26m
- 🔒 Case study: Weekly Optimisation Routine in industry 11m
- 🔒 Workflow automation for Weekly Optimisation Routine 18m
- 🔒 Checklist and cheat sheet 25m
- 🔒 Troubleshooting and debugging 10m
- 🔒 Live demo session — Weekly Optimisation Routine 17m
- 🔒 Assignment: apply Weekly Optimisation Routine 24m
- 🔒 Quiz & knowledge check 9m
- 🔒 Interview questions on Weekly Optimisation Routine 16m
- ▶ Introduction to Reporting and Client Retention 12m FREE
- 🔒 Why Reporting and Client Retention matters in real projects 19m
- 🔒 Core concepts of Reporting and Client Retention 26m
- 🔒 Tools and setup for Reporting and Client Retention 11m
- 🔒 Step-by-step walkthrough: Reporting and Client Retention 18m
- 🔒 Hands-on lab 1 — Reporting and Client Retention 25m
- 🔒 Hands-on lab 2 — Reporting and Client Retention 10m
- 🔒 Common mistakes in Reporting and Client Retention 17m
- 🔒 Best practices and standards 24m
- 🔒 Advanced techniques in Reporting and Client Retention 9m
- 🔒 Case study: Reporting and Client Retention in industry 16m
- 🔒 Workflow automation for Reporting and Client Retention 23m
- 🔒 Checklist and cheat sheet 8m
- 🔒 Troubleshooting and debugging 15m
- 🔒 Live demo session — Reporting and Client Retention 22m