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Customer & Offer Research › Customer & Offer Research: Setup / Framework
Lesson 8: Customer & Offer Research — key concepts for B2B Lead Generation Machine
Lesson notes
In this lesson you will learn: Customer & Offer Research — key concepts for B2B Lead Generation Machine. Watch the video, complete the practice task below, then mark the lesson complete.
- Key concepts and why they matter
- Hands-on step-by-step demo
- Practice task: apply it to your own project