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Meta Ads Scaling Lab

Pixel, CAPI, Retargeting & Profitable Growth

4.8 (1,442 Reviews) · 9,013 students
ByNusrat Jahan Digital Marketing Strategist · Ex-Agency Head
14 Modules · 72 Lessons 17 hours on-demand video Beginner to Advanced Bangla & English Lifetime Access Certificate included
৳ 3,490
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About This Course

Meta Ads Scaling Lab is a complete, project-based course — Pixel, CAPI, Retargeting & Profitable Growth. It is built for learners in Bangladesh who want practical skills that translate into real income, real jobs and real opportunities, and it works just as well for learners anywhere in the world.

Across 14 modules and 72 lessons (about 17 hours), you will work through Meta Ads Ecosystem, Business Portfolio & Asset Setup, Campaign/Ad Set/Ad Structure, Objectives & Optimization Events and more. Every chapter follows the same rhythm: key concepts, a hands-on step-by-step demo, applying it to your own project, and a real-world practice task.

The course is available in both Bangla and English with lifetime access, downloadable resources and a verifiable certificate on completion. You can ask mentors questions in the community at any time.

What You'll Learn

  • Master meta Ads Ecosystem — from concept to real application
  • Master business Portfolio & Asset Setup — from concept to real application
  • Master campaign/Ad Set/Ad Structure — from concept to real application
  • Master objectives & Optimization Events — from concept to real application
  • Master pixel & Event Tracking — from concept to real application
  • Master conversions API Concepts — from concept to real application
  • Build real projects and portfolio pieces as you learn
  • Follow a clear next-step roadmap to jobs, clients or income

Requirements

  • A laptop or smartphone with internet
  • No prior experience needed — we start from zero
  • Willingness to practise 30–45 minutes a day

Who this course is for

  • Business owners & F-commerce sellers
  • Marketing job seekers and junior marketers
  • Freelancers who want to sell marketing services

Course Content

14 modules · 24 chapters · 72 lessons · 17 hours total
1 Meta Ads Ecosystem 6 Lessons · 1h 25m
Chapter 1.1 Meta Ads Ecosystem: Concept & Why It Matters
Meta Ads Ecosystem — key concepts for Meta Ads Scaling Lab Preview 12m Hands-on: Meta Ads Ecosystem step-by-step Preview 14m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 16m
Chapter 1.2 Meta Ads Ecosystem: Setup / Framework
Meta Ads Ecosystem — key concepts for Meta Ads Scaling Lab 19m
Hands-on: Meta Ads Ecosystem step-by-step 9m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 15m
2 Business Portfolio & Asset Setup 6 Lessons · 1h 25m
Chapter 2.1 Business Portfolio & Asset Setup: Setup / Framework
Business Portfolio & Asset Setup — key concepts for Meta Ads Scaling Lab 13m
Hands-on: Business Portfolio & Asset Setup step-by-step 11m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 13m
Chapter 2.2 Business Portfolio & Asset Setup: Hands-on Workflow
Business Portfolio & Asset Setup — key concepts for Meta Ads Scaling Lab 14m
Hands-on: Business Portfolio & Asset Setup step-by-step 16m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 18m
3 Campaign/Ad Set/Ad Structure 6 Lessons · 1h 21m
Chapter 3.1 Campaign/Ad Set/Ad Structure: Hands-on Workflow
Campaign/Ad Set/Ad Structure — key concepts for Meta Ads Scaling Lab 18m
Hands-on: Campaign/Ad Set/Ad Structure step-by-step 20m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 14m
Chapter 3.2 Campaign/Ad Set/Ad Structure: Real-World Example
Campaign/Ad Set/Ad Structure — key concepts for Meta Ads Scaling Lab 9m
Hands-on: Campaign/Ad Set/Ad Structure step-by-step 11m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 9m
4 Objectives & Optimization Events 6 Lessons · 1h 37m
Chapter 4.1 Objectives & Optimization Events: Real-World Example
Objectives & Optimization Events — key concepts for Meta Ads Scaling Lab 15m
Hands-on: Objectives & Optimization Events step-by-step 17m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 15m
Chapter 4.2 Objectives & Optimization Events: Mistakes & Troubleshooting
Objectives & Optimization Events — key concepts for Meta Ads Scaling Lab 16m
Hands-on: Objectives & Optimization Events step-by-step 14m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 20m
5 Pixel & Event Tracking 6 Lessons · 1h 29m
Chapter 5.1 Pixel & Event Tracking: Mistakes & Troubleshooting
Pixel & Event Tracking — key concepts for Meta Ads Scaling Lab 16m
Hands-on: Pixel & Event Tracking step-by-step 14m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 12m
Chapter 5.2 Pixel & Event Tracking: Optimization / Advanced Practice
Pixel & Event Tracking — key concepts for Meta Ads Scaling Lab 15m
Hands-on: Pixel & Event Tracking step-by-step 17m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 15m
6 Conversions API Concepts 6 Lessons · 1h 21m
Chapter 6.1 Conversions API Concepts: Optimization / Advanced Practice
Conversions API Concepts — key concepts for Meta Ads Scaling Lab 9m
Hands-on: Conversions API Concepts step-by-step 15m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 17m
Chapter 6.2 Conversions API Concepts: Concept & Why It Matters
Conversions API Concepts — key concepts for Meta Ads Scaling Lab 14m
Hands-on: Conversions API Concepts step-by-step 16m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 10m
7 Audience Strategy 6 Lessons · 1h 17m
Chapter 7.1 Audience Strategy: Concept & Why It Matters
Audience Strategy — key concepts for Meta Ads Scaling Lab 14m
Hands-on: Audience Strategy step-by-step 16m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 10m
Chapter 7.2 Audience Strategy: Setup / Framework
Audience Strategy — key concepts for Meta Ads Scaling Lab 9m
Hands-on: Audience Strategy step-by-step 19m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 9m
8 Advantage+ & AI Delivery 6 Lessons · 1h 21m
Chapter 8.1 Advantage+ & AI Delivery: Setup / Framework
Advantage+ & AI Delivery — key concepts for Meta Ads Scaling Lab 15m
Hands-on: Advantage+ & AI Delivery step-by-step 17m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 15m
Chapter 8.2 Advantage+ & AI Delivery: Hands-on Workflow
Advantage+ & AI Delivery — key concepts for Meta Ads Scaling Lab 12m
Hands-on: Advantage+ & AI Delivery step-by-step 10m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 12m
9 Offer & Funnel 6 Lessons · 1h 33m
Chapter 9.1 Offer & Funnel: Hands-on Workflow
Offer & Funnel — key concepts for Meta Ads Scaling Lab 16m
Hands-on: Offer & Funnel step-by-step 18m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 20m
Chapter 9.2 Offer & Funnel: Real-World Example
Offer & Funnel — key concepts for Meta Ads Scaling Lab 11m
Hands-on: Offer & Funnel step-by-step 17m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 11m
10 Ad Copy 6 Lessons · 1h 29m
Chapter 10.1 Ad Copy: Real-World Example
Ad Copy — key concepts for Meta Ads Scaling Lab 13m
Hands-on: Ad Copy step-by-step 19m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 17m
Chapter 10.2 Ad Copy: Mistakes & Troubleshooting
Ad Copy — key concepts for Meta Ads Scaling Lab 18m
Hands-on: Ad Copy step-by-step 12m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 10m
11 Creative Strategy 3 Lessons · 43m
Chapter 11.1 Creative Strategy: Mistakes & Troubleshooting
Creative Strategy — key concepts for Meta Ads Scaling Lab 15m
Hands-on: Creative Strategy step-by-step 17m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 11m
12 AI Creative Production 3 Lessons · 52m
Chapter 12.1 AI Creative Production: Optimization / Advanced Practice
AI Creative Production — key concepts for Meta Ads Scaling Lab 18m
Hands-on: AI Creative Production step-by-step 20m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 14m
13 Campaign Build 3 Lessons · 45m
Chapter 13.1 Campaign Build: Concept & Why It Matters
Campaign Build — key concepts for Meta Ads Scaling Lab 17m
Hands-on: Campaign Build step-by-step 15m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 13m
14 Capstone Account Plan 3 Lessons · 46m
Chapter 14.1 Capstone Account Plan: Setup / Framework
Capstone Account Plan — key concepts for Meta Ads Scaling Lab 16m
Hands-on: Capstone Account Plan step-by-step 14m
Apply it to: Pixel, CAPI, Retargeting & Profitable Growth 16m

About the instructor

Nusrat Jahan

Nusrat Jahan

Digital Marketing Strategist · Ex-Agency Head
4.7 Rating 15,200 students 7 Courses

Nusrat led performance marketing for 40+ brands across Bangladesh and the Middle East, managing more than $3M in ad spend. Her courses focus on strategy first, tools second, and real campaign results.

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FAQs

What language is the course in?

Every lesson is available in both Bangla and English — you can switch at any time.

How long do I get access?

Lifetime. Once enrolled, you keep access forever, including future updates.

How do I pay?

bKash, Nagad, Rocket, card or bank transfer — instructions appear at checkout. The course unlocks once payment is verified.

Do I get a certificate?

Yes. Complete all lessons and download a verifiable certificate.

৳ 3,490
Enroll & Pay