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AlinLearning Digital Marketing Course Team
Campaign practice, measurement and marketing workflowsThe curriculum focuses on real campaign workflows, measurement and platform-aware practice instead of guaranteed income claims.
<span data-i18n data-en="Intermediate" data-bn="ইন্টারমিডিয়েট">Intermediate</span>
Google Ads for Business & Freelancing
Build practical, job-relevant capability in Google Ads for Business & Freelancing through guided practice, projects and a capstone.
Career track 02
Digital Marketing Learning Path
Progress from marketing foundations to paid media, search, content and automation.
Jobs this leads to
Digital marketing, paid media, SEO, content and campaign operations
Why take this course?
1
Starts with Google Ads account structure and policy basics and progresses toward launch-ready Search campaign
2
Includes 9 focused chapters and 57 guided lessons with practice and review
3
Built around practical Google Ads for Business & Freelancing workflows rather than generic theory or income promises
What you will be able to do
- ✓ Explain and apply the core concepts of Google Ads for Business & Freelancing
- ✓ Use the current tools and workflows used in real projects
- ✓ Complete guided exercises and troubleshoot common problems
- ✓ Produce a portfolio-ready or application-ready capstone
- ✓ Evaluate quality, risk, ethics and professional best practices
Full curriculum
9 chapters · 57 lessons- ▶ Concepts: Google Ads account structure and policy basics 10m FREE
- ▶ Setup: Google Ads account structure and policy basics 16m FREE
- 🔒 Guided start: Google Ads account structure and policy basics 22m
- 🔒 Practice: Google Ads account structure and policy basics 22m
- 🔒 Common mistakes: Google Ads account structure and policy basics 16m
- 🔒 Checkpoint: Google Ads account structure and policy basics 20m
- ▶ Concepts: Keyword research, match types and negative keywords 12m FREE
- 🔒 Setup: Keyword research, match types and negative keywords 18m
- 🔒 Guided start: Keyword research, match types and negative keywords 18m
- 🔒 Practice: Keyword research, match types and negative keywords 24m
- 🔒 Common mistakes: Keyword research, match types and negative keywords 18m
- 🔒 Checkpoint: Keyword research, match types and negative keywords 16m
- 🔒 Principles: Search campaigns, ad groups and responsive ads 16m
- 🔒 Tools: Search campaigns, ad groups and responsive ads 16m
- 🔒 Guided build: Search campaigns, ad groups and responsive ads 22m
- 🔒 Applied exercise: Search campaigns, ad groups and responsive ads 28m
- 🔒 Troubleshoot: Search campaigns, ad groups and responsive ads 16m
- 🔒 Quality review: Search campaigns, ad groups and responsive ads 20m
- 🔒 Checkpoint: Search campaigns, ad groups and responsive ads 20m
- 🔒 Principles: Conversion tracking and value-based measurement 12m
- 🔒 Tools: Conversion tracking and value-based measurement 18m
- 🔒 Guided build: Conversion tracking and value-based measurement 24m
- 🔒 Applied exercise: Conversion tracking and value-based measurement 24m
- 🔒 Troubleshoot: Conversion tracking and value-based measurement 18m
- 🔒 Quality review: Conversion tracking and value-based measurement 22m
- 🔒 Checkpoint: Conversion tracking and value-based measurement 16m
- 🔒 Project brief: Bidding strategies, budgets and learning phases 12m
- 🔒 Plan: Bidding strategies, budgets and learning phases 20m
- 🔒 Hands-on build: Bidding strategies, budgets and learning phases 28m
- 🔒 Real scenario: Bidding strategies, budgets and learning phases 28m
- 🔒 Review: Bidding strategies, budgets and learning phases 22m
- 🔒 Checkpoint: Bidding strategies, budgets and learning phases 16m
- 🔒 Project brief: Performance Max and asset strategy fundamentals 14m
- 🔒 Plan: Performance Max and asset strategy fundamentals 16m
- 🔒 Hands-on build: Performance Max and asset strategy fundamentals 30m
- 🔒 Real scenario: Performance Max and asset strategy fundamentals 30m
- 🔒 Review: Performance Max and asset strategy fundamentals 18m
- 🔒 Checkpoint: Performance Max and asset strategy fundamentals 18m
- 🔒 Advanced concepts: Optimisation, search terms and experiment design 14m
- 🔒 Workflow: Optimisation, search terms and experiment design 20m
- 🔒 Case study: Optimisation, search terms and experiment design 26m
- 🔒 Advanced practice: Optimisation, search terms and experiment design 26m
- 🔒 Edge cases: Optimisation, search terms and experiment design 20m
- 🔒 Optimise: Optimisation, search terms and experiment design 24m
- 🔒 Checkpoint: Optimisation, search terms and experiment design 16m
- 🔒 Advanced concepts: Client reporting, audits and account handover 16m
- 🔒 Workflow: Client reporting, audits and account handover 22m
- 🔒 Case study: Client reporting, audits and account handover 22m
- 🔒 Advanced practice: Client reporting, audits and account handover 28m
- 🔒 Edge cases: Client reporting, audits and account handover 22m
- 🔒 Optimise: Client reporting, audits and account handover 20m
- 🔒 Checkpoint: Client reporting, audits and account handover 18m
- 🔒 Capstone brief: launch-ready Search campaign 14m
- 🔒 Plan: launch-ready Search campaign 16m
- 🔒 Build: launch-ready Search campaign 38m
- 🔒 Professional review: launch-ready Search campaign 24m
- 🔒 Present and reflect: launch-ready Search campaign 16m
Course guidance
Official reference anchors
Curriculum references used for maintenance
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Common questions
Is this course pre-recorded?
The delivery format is shown inside the course. Available lessons, videos, reading material and activities can be completed at your own pace unless a live session is specifically stated.
How long do I keep access?
Course access remains available according to the access terms shown at purchase.
What if the course is not right for me?
Check the current published Refund Policy before purchase.
Do I get a completion record?
The platform can show course completion and certificate-verification features where enabled.