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Facebook & Instagram Ads Mastery

Build practical, job-relevant capability in Facebook & Instagram Ads Mastery through guided practice, projects and a capstone.

9 chapters 57 lessons 19 hours
Career track 02

Digital Marketing Learning Path

Progress from marketing foundations to paid media, search, content and automation.

Jobs this leads to Digital marketing, paid media, SEO, content and campaign operations
7 courses · 127 hours · ~5 months See the path

Why take this course?

1

Starts with Meta Ads ecosystem, policies and account structure and progresses toward full-funnel Meta campaign

2

Includes 9 focused chapters and 57 guided lessons with practice and review

3

Built around practical Facebook & Instagram Ads Mastery workflows rather than generic theory or income promises

What you will be able to do

  • Explain and apply the core concepts of Facebook & Instagram Ads Mastery
  • Use the current tools and workflows used in real projects
  • Complete guided exercises and troubleshoot common problems
  • Produce a portfolio-ready or application-ready capstone
  • Evaluate quality, risk, ethics and professional best practices

Full curriculum

9 chapters · 57 lessons
  • Concepts: Meta Ads ecosystem, policies and account structure 12m FREE
  • Setup: Meta Ads ecosystem, policies and account structure 18m FREE
  • 🔒 Guided start: Meta Ads ecosystem, policies and account structure 18m
  • 🔒 Practice: Meta Ads ecosystem, policies and account structure 24m
  • 🔒 Common mistakes: Meta Ads ecosystem, policies and account structure 18m
  • 🔒 Checkpoint: Meta Ads ecosystem, policies and account structure 16m
  • Concepts: Business portfolio, pixel and Conversions API concepts 14m FREE
  • 🔒 Setup: Business portfolio, pixel and Conversions API concepts 14m
  • 🔒 Guided start: Business portfolio, pixel and Conversions API concepts 20m
  • 🔒 Practice: Business portfolio, pixel and Conversions API concepts 26m
  • 🔒 Common mistakes: Business portfolio, pixel and Conversions API concepts 14m
  • 🔒 Checkpoint: Business portfolio, pixel and Conversions API concepts 18m
  • 🔒 Principles: Campaign objectives and funnel mapping 12m
  • 🔒 Tools: Campaign objectives and funnel mapping 18m
  • 🔒 Guided build: Campaign objectives and funnel mapping 24m
  • 🔒 Applied exercise: Campaign objectives and funnel mapping 24m
  • 🔒 Troubleshoot: Campaign objectives and funnel mapping 18m
  • 🔒 Quality review: Campaign objectives and funnel mapping 22m
  • 🔒 Checkpoint: Campaign objectives and funnel mapping 16m
  • 🔒 Principles: Audience strategy, exclusions and retargeting 14m
  • 🔒 Tools: Audience strategy, exclusions and retargeting 20m
  • 🔒 Guided build: Audience strategy, exclusions and retargeting 20m
  • 🔒 Applied exercise: Audience strategy, exclusions and retargeting 26m
  • 🔒 Troubleshoot: Audience strategy, exclusions and retargeting 20m
  • 🔒 Quality review: Audience strategy, exclusions and retargeting 18m
  • 🔒 Checkpoint: Audience strategy, exclusions and retargeting 18m
  • 🔒 Project brief: Creative strategy, hooks, formats and testing 14m
  • 🔒 Plan: Creative strategy, hooks, formats and testing 16m
  • 🔒 Hands-on build: Creative strategy, hooks, formats and testing 30m
  • 🔒 Real scenario: Creative strategy, hooks, formats and testing 30m
  • 🔒 Review: Creative strategy, hooks, formats and testing 18m
  • 🔒 Checkpoint: Creative strategy, hooks, formats and testing 18m
  • 🔒 Project brief: Budgeting, bidding and delivery diagnostics 10m
  • 🔒 Plan: Budgeting, bidding and delivery diagnostics 18m
  • 🔒 Hands-on build: Budgeting, bidding and delivery diagnostics 32m
  • 🔒 Real scenario: Budgeting, bidding and delivery diagnostics 26m
  • 🔒 Review: Budgeting, bidding and delivery diagnostics 20m
  • 🔒 Checkpoint: Budgeting, bidding and delivery diagnostics 20m
  • 🔒 Advanced concepts: Measurement, attribution and reporting 16m
  • 🔒 Workflow: Measurement, attribution and reporting 22m
  • 🔒 Case study: Measurement, attribution and reporting 22m
  • 🔒 Advanced practice: Measurement, attribution and reporting 28m
  • 🔒 Edge cases: Measurement, attribution and reporting 22m
  • 🔒 Optimise: Measurement, attribution and reporting 20m
  • 🔒 Checkpoint: Measurement, attribution and reporting 18m
  • 🔒 Advanced concepts: Scaling, experimentation and account hygiene 18m
  • 🔒 Workflow: Scaling, experimentation and account hygiene 18m
  • 🔒 Case study: Scaling, experimentation and account hygiene 24m
  • 🔒 Advanced practice: Scaling, experimentation and account hygiene 30m
  • 🔒 Edge cases: Scaling, experimentation and account hygiene 18m
  • 🔒 Optimise: Scaling, experimentation and account hygiene 22m
  • 🔒 Checkpoint: Scaling, experimentation and account hygiene 20m
  • 🔒 Capstone brief: full-funnel Meta campaign 10m
  • 🔒 Plan: full-funnel Meta campaign 18m
  • 🔒 Build: full-funnel Meta campaign 40m
  • 🔒 Professional review: full-funnel Meta campaign 20m
  • 🔒 Present and reflect: full-funnel Meta campaign 18m

Course guidance

A

AlinLearning Digital Marketing Course Team

Campaign practice, measurement and marketing workflows

The curriculum focuses on real campaign workflows, measurement and platform-aware practice instead of guaranteed income claims.

Official reference anchors

Curriculum references used for maintenance

These links are reference sources for course maintenance. They do not imply certification, endorsement or guaranteed outcomes. Platform rules and requirements can change.

Common questions

Is this course pre-recorded?

The delivery format is shown inside the course. Available lessons, videos, reading material and activities can be completed at your own pace unless a live session is specifically stated.

How long do I keep access?

Course access remains available according to the access terms shown at purchase.

What if the course is not right for me?

Check the current published Refund Policy before purchase.

Do I get a completion record?

The platform can show course completion and certificate-verification features where enabled.

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