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AlinLearning Digital Marketing Course Team
Campaign practice, measurement and marketing workflowsThe curriculum focuses on real campaign workflows, measurement and platform-aware practice instead of guaranteed income claims.
<span data-i18n data-en="Beginner" data-bn="বিগিনার">Beginner</span>
Digital Marketing Career Program
Build practical, job-relevant capability in Digital Marketing Career Program through guided practice, projects and a capstone.
Career track 02
Digital Marketing Learning Path
Progress from marketing foundations to paid media, search, content and automation.
Jobs this leads to
Digital marketing, paid media, SEO, content and campaign operations
Why take this course?
1
Starts with Marketing fundamentals, customer journey and positioning and progresses toward integrated 90-day marketing plan
2
Includes 10 focused chapters and 64 guided lessons with practice and review
3
Built around practical Digital Marketing Career Program workflows rather than generic theory or income promises
What you will be able to do
- ✓ Explain and apply the core concepts of Digital Marketing Career Program
- ✓ Use the current tools and workflows used in real projects
- ✓ Complete guided exercises and troubleshoot common problems
- ✓ Produce a portfolio-ready or application-ready capstone
- ✓ Evaluate quality, risk, ethics and professional best practices
Full curriculum
10 chapters · 64 lessons- ▶ Concepts: Marketing fundamentals, customer journey and positioning 14m FREE
- ▶ Setup: Marketing fundamentals, customer journey and positioning 14m FREE
- 🔒 Guided start: Marketing fundamentals, customer journey and positioning 20m
- 🔒 Practice: Marketing fundamentals, customer journey and positioning 26m
- 🔒 Common mistakes: Marketing fundamentals, customer journey and positioning 14m
- 🔒 Checkpoint: Marketing fundamentals, customer journey and positioning 18m
- ▶ Concepts: Market research, ICP and buyer personas 10m FREE
- 🔒 Setup: Market research, ICP and buyer personas 16m
- 🔒 Guided start: Market research, ICP and buyer personas 22m
- 🔒 Practice: Market research, ICP and buyer personas 22m
- 🔒 Common mistakes: Market research, ICP and buyer personas 16m
- 🔒 Checkpoint: Market research, ICP and buyer personas 20m
- 🔒 Principles: Content, social and channel strategy 14m
- 🔒 Tools: Content, social and channel strategy 20m
- 🔒 Guided build: Content, social and channel strategy 20m
- 🔒 Applied exercise: Content, social and channel strategy 26m
- 🔒 Troubleshoot: Content, social and channel strategy 20m
- 🔒 Quality review: Content, social and channel strategy 18m
- 🔒 Checkpoint: Content, social and channel strategy 18m
- 🔒 Principles: SEO and organic acquisition fundamentals 16m
- 🔒 Tools: SEO and organic acquisition fundamentals 16m
- 🔒 Guided build: SEO and organic acquisition fundamentals 22m
- 🔒 Applied exercise: SEO and organic acquisition fundamentals 28m
- 🔒 Troubleshoot: SEO and organic acquisition fundamentals 16m
- 🔒 Quality review: SEO and organic acquisition fundamentals 20m
- 🔒 Checkpoint: SEO and organic acquisition fundamentals 20m
- 🔒 Principles: Paid media 12m
- 🔒 Tools: Paid media 18m
- 🔒 Guided build: Paid media 24m
- 🔒 Applied exercise: Paid media 24m
- 🔒 Troubleshoot: Paid media 18m
- 🔒 Quality review: Paid media 22m
- 🔒 Checkpoint: Paid media 16m
- 🔒 Project brief: Landing pages, conversion rate optimisation and copy 12m
- 🔒 Plan: Landing pages, conversion rate optimisation and copy 20m
- 🔒 Hands-on build: Landing pages, conversion rate optimisation and copy 28m
- 🔒 Real scenario: Landing pages, conversion rate optimisation and copy 28m
- 🔒 Review: Landing pages, conversion rate optimisation and copy 22m
- 🔒 Checkpoint: Landing pages, conversion rate optimisation and copy 16m
- 🔒 Project brief: Analytics, attribution, GA4 and reporting 14m
- 🔒 Plan: Analytics, attribution, GA4 and reporting 16m
- 🔒 Hands-on build: Analytics, attribution, GA4 and reporting 30m
- 🔒 Real scenario: Analytics, attribution, GA4 and reporting 30m
- 🔒 Review: Analytics, attribution, GA4 and reporting 18m
- 🔒 Checkpoint: Analytics, attribution, GA4 and reporting 18m
- 🔒 Advanced concepts: CRM, email, retention and lifecycle marketing 14m
- 🔒 Workflow: CRM, email, retention and lifecycle marketing 20m
- 🔒 Case study: CRM, email, retention and lifecycle marketing 26m
- 🔒 Advanced practice: CRM, email, retention and lifecycle marketing 26m
- 🔒 Edge cases: CRM, email, retention and lifecycle marketing 20m
- 🔒 Optimise: CRM, email, retention and lifecycle marketing 24m
- 🔒 Checkpoint: CRM, email, retention and lifecycle marketing 16m
- 🔒 Advanced concepts: Budgeting, testing and growth experimentation 16m
- 🔒 Workflow: Budgeting, testing and growth experimentation 22m
- 🔒 Case study: Budgeting, testing and growth experimentation 22m
- 🔒 Advanced practice: Budgeting, testing and growth experimentation 28m
- 🔒 Edge cases: Budgeting, testing and growth experimentation 22m
- 🔒 Optimise: Budgeting, testing and growth experimentation 20m
- 🔒 Checkpoint: Budgeting, testing and growth experimentation 18m
- 🔒 Capstone brief: integrated 90-day marketing plan 14m
- 🔒 Plan: integrated 90-day marketing plan 16m
- 🔒 Build: integrated 90-day marketing plan 38m
- 🔒 Professional review: integrated 90-day marketing plan 24m
- 🔒 Present and reflect: integrated 90-day marketing plan 16m
Course guidance
Official reference anchors
Curriculum references used for maintenance
These links are reference sources for course maintenance. They do not imply certification, endorsement or guaranteed outcomes. Platform rules and requirements can change.
Common questions
Is this course pre-recorded?
The delivery format is shown inside the course. Available lessons, videos, reading material and activities can be completed at your own pace unless a live session is specifically stated.
How long do I keep access?
Course access remains available according to the access terms shown at purchase.
What if the course is not right for me?
Check the current published Refund Policy before purchase.
Do I get a completion record?
The platform can show course completion and certificate-verification features where enabled.