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Email Marketing & Marketing Automation

Build practical, job-relevant capability in Email Marketing & Marketing Automation through guided practice, projects and a capstone.

8 chapters 50 lessons 16 hours
Career track 02

Digital Marketing Learning Path

Progress from marketing foundations to paid media, search, content and automation.

Jobs this leads to Digital marketing, paid media, SEO, content and campaign operations
7 courses · 127 hours · ~5 months See the path

Why take this course?

1

Starts with Permission-based email, consent and deliverability and progresses toward lifecycle automation map

2

Includes 8 focused chapters and 50 guided lessons with practice and review

3

Built around practical Email Marketing & Marketing Automation workflows rather than generic theory or income promises

What you will be able to do

  • Explain and apply the core concepts of Email Marketing & Marketing Automation
  • Use the current tools and workflows used in real projects
  • Complete guided exercises and troubleshoot common problems
  • Produce a portfolio-ready or application-ready capstone
  • Evaluate quality, risk, ethics and professional best practices

Full curriculum

8 chapters · 50 lessons
  • Concepts: Permission-based email, consent and deliverability 12m FREE
  • Setup: Permission-based email, consent and deliverability 18m FREE
  • 🔒 Guided start: Permission-based email, consent and deliverability 18m
  • 🔒 Practice: Permission-based email, consent and deliverability 24m
  • 🔒 Common mistakes: Permission-based email, consent and deliverability 18m
  • 🔒 Checkpoint: Permission-based email, consent and deliverability 16m
  • Concepts: Lists, segments, tags and lifecycle stages 14m FREE
  • 🔒 Setup: Lists, segments, tags and lifecycle stages 14m
  • 🔒 Guided start: Lists, segments, tags and lifecycle stages 20m
  • 🔒 Practice: Lists, segments, tags and lifecycle stages 26m
  • 🔒 Common mistakes: Lists, segments, tags and lifecycle stages 14m
  • 🔒 Checkpoint: Lists, segments, tags and lifecycle stages 18m
  • 🔒 Principles: Welcome, nurture and conversion sequences 12m
  • 🔒 Tools: Welcome, nurture and conversion sequences 18m
  • 🔒 Guided build: Welcome, nurture and conversion sequences 24m
  • 🔒 Applied exercise: Welcome, nurture and conversion sequences 24m
  • 🔒 Troubleshoot: Welcome, nurture and conversion sequences 18m
  • 🔒 Quality review: Welcome, nurture and conversion sequences 22m
  • 🔒 Checkpoint: Welcome, nurture and conversion sequences 16m
  • 🔒 Principles: Email copy, design and mobile readability 14m
  • 🔒 Tools: Email copy, design and mobile readability 20m
  • 🔒 Guided build: Email copy, design and mobile readability 20m
  • 🔒 Applied exercise: Email copy, design and mobile readability 26m
  • 🔒 Troubleshoot: Email copy, design and mobile readability 20m
  • 🔒 Quality review: Email copy, design and mobile readability 18m
  • 🔒 Checkpoint: Email copy, design and mobile readability 18m
  • 🔒 Project brief: Automation triggers, branching and personalisation 14m
  • 🔒 Plan: Automation triggers, branching and personalisation 16m
  • 🔒 Hands-on build: Automation triggers, branching and personalisation 30m
  • 🔒 Real scenario: Automation triggers, branching and personalisation 30m
  • 🔒 Review: Automation triggers, branching and personalisation 18m
  • 🔒 Checkpoint: Automation triggers, branching and personalisation 18m
  • 🔒 Project brief: Deliverability diagnostics and domain authentication concepts 10m
  • 🔒 Plan: Deliverability diagnostics and domain authentication concepts 18m
  • 🔒 Hands-on build: Deliverability diagnostics and domain authentication concepts 32m
  • 🔒 Real scenario: Deliverability diagnostics and domain authentication concepts 26m
  • 🔒 Review: Deliverability diagnostics and domain authentication concepts 20m
  • 🔒 Checkpoint: Deliverability diagnostics and domain authentication concepts 20m
  • 🔒 Advanced concepts: Metrics, testing and revenue attribution 16m
  • 🔒 Workflow: Metrics, testing and revenue attribution 22m
  • 🔒 Case study: Metrics, testing and revenue attribution 22m
  • 🔒 Advanced practice: Metrics, testing and revenue attribution 28m
  • 🔒 Edge cases: Metrics, testing and revenue attribution 22m
  • 🔒 Optimise: Metrics, testing and revenue attribution 20m
  • 🔒 Checkpoint: Metrics, testing and revenue attribution 18m
  • 🔒 Capstone brief: lifecycle automation map 14m
  • 🔒 Plan: lifecycle automation map 16m
  • 🔒 Build: lifecycle automation map 38m
  • 🔒 Professional review: lifecycle automation map 24m
  • 🔒 Present and reflect: lifecycle automation map 16m

Course guidance

A

AlinLearning Digital Marketing Course Team

Campaign practice, measurement and marketing workflows

The curriculum focuses on real campaign workflows, measurement and platform-aware practice instead of guaranteed income claims.

Official reference anchors

Curriculum references used for maintenance

These links are reference sources for course maintenance. They do not imply certification, endorsement or guaranteed outcomes. Platform rules and requirements can change.

Common questions

Is this course pre-recorded?

The delivery format is shown inside the course. Available lessons, videos, reading material and activities can be completed at your own pace unless a live session is specifically stated.

How long do I keep access?

Course access remains available according to the access terms shown at purchase.

What if the course is not right for me?

Check the current published Refund Policy before purchase.

Do I get a completion record?

The platform can show course completion and certificate-verification features where enabled.

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